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SCALE YOUR PPC CAMPAIGNSWITH THE LEGENDARY TEAM
RESPONSIBLE FOR DRIVING OVER $188 MILLION IN SALES ON AMAZON
from the 20th to the 24th of February 2023
TRUSTED BY AMAZON AND THE INDUSTRY'S MOST INFLUENTIAL MOVERS & SHAKERS:
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AMAZON PPC IS CONSTANTLY EVOLVING, AND SO SHOULD YOU.
The days of optimizing your bids and trying to rank on new keywords to increase your sales velocity and profitability are long gone.
We’re in a NEW AGE OF PPC now.
One with formidable challenges, but also equally exciting opportunities for growth and insightful decision making such as Self Targeted Product Placement Retargeting, Amazon Sponsored Display Ads, Amazon Tailored Audiences, Amazon Posts, the advent of gross and invalid traffic reporting, and more.
And the sooner you embrace these changes and invest time in mastering the art of Amazon PPC 2.0, the sooner you will achieve the success you rightfully deserve, see your profits soar beyond belief, and your organic rank skyrocket.
But let’s be real, becoming a master at anything is much easier said than done...
That’s where we come in.
Over the last 5 years, my team of legends and I at Sophie Society have mastered Amazon PPC many times over.
We’ve invested more than 150,000 hours into our craft (30,000 of which were dedicated to Amazon PPC 2.0), set up 1000’s of campaigns for sellers across a variety of categories, created our very own cutting-edge PPC management tools, a novel Game Theory management framework for managing PPC centered around lowering TACoS (not ACoS), and we’ve even written a PPC Playbook and Listing Optimization guidelines that are widely respected and used by 100’s of Top Tier sellers.
We have Wizard level status in the AMZ community and know exactly what works on Amazon today and what doesn’t.
So, we can help YOU radically cut your learning curve from 3 Years to 1 Week, put you on the right path to build a healthy and sustainable Amazon business, and give you all the support you need to register record profits, just as we have for the noble and brave Amazon sellers who participated in and completed our first ever Profitable PPC Challange last year.
That’s right - Over 160 Amazon Sellers of all sizes, and from all corners of the earth, accepted my challenge in 2022 when I called upon them to join our 5-day online PPC coaching event, and it transformed their business and their life.
I’m throwing down the Gauntlet
and challenging you.
Yes, You…
To evolve the way you think
about Amazon PPC and
get on the path to 7 and 8 figures
and beyond.
IF YOU ACCEPT, I CAN PROMISE YOU THAT BY THE END OF THIS PROFITABLE PPC CHALLENGE…
Plus, I’ll even hold you accountable myself and wear my princely robe
in all it’s glory when we speak, to make up for the missing suits of armor in this challenge
(oh how I wish we could all have majestic suits of armour…).
I’m Chris Rawlings - Artist. Explorer. Extreme Sports Junkie. Man who pulled sword from stone. Multi-million dollar Amazon seller and the CEO of Sophie Society.
Under my leadership, Sophie has grown into one of the most recognized and in-demand PPC and conversion optimization agencies in the AMZ Community. We work with hundreds of 6, 7, 8 and 9 Figure brands on Amazon regularly and are the official PPC launch and listing optimization partner for new sellers from industry leading educational platforms like Amazing Selling Machine, Orange Klik, Private Label Masters and the Titan Network.
We’re also proud members of Amazon’s Advertising partner network, and being a verified Amazon ads partner means we have access to special tools, beta programmes, the latest training, an advanced advertising console, and we’re one of the first to know about any changes or updates made to Amazon’s ad platform.
It’s both an honor and privilege only given to ELITE Amazon ad agencies that demonstrate superior expertise in PPC and deliver consistent results for their clientele, just as we've done over the years.
SEE FOR YOURSELF:
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WHAT IS THE PROFITABLE PPC CHALLENGE? AND WHY DO YOU NEED TO BE PART OF IT?
The Profitable PPC Challenge is an Exclusive Application only 5 DAY online coaching event, hosted by me and my team of legends at Sophie Society, for Amazon sellers like YOU who are looking to refine and improve your existing PPC and listing optimization skills, accelerate your PPC learning curve, become a Wizard in the art of Amazon PPC 2.0, and increase your product(s) ranking, sales, and profitability.
And this special virtual event will be hosted on Zoom, from the 20th to the 24th of February 2023, with live training sessions daily from 12 Noon to 1.15 PM Eastern US Time and optional Mastermind (Q&A) sessions daily from 1.30 PM to 2.45 PM Eastern US Time, all of which will be recorded and available for re-watching too.
So you definitely do not want to miss out on this life-changing opportunity!
YES, OUR FIRST EVER PROFITABLE PPC CHALLENGE IN 2022 WAS A RESOUNDING SUCCESS...NOT JUST FOR US BUT FOR EVERY SELLER WHO TOOK UP THE CHALLENGE.
Here’s what some of them had to say about their experience:
ACCESS TO OUR PPC PLAYBOOK AND LIVE TRAINING ON ZOOM WORTH $2,297:
We’ll teach you how to make the most out of our 2023 TOS compliant PPC Playbook, lower your TACoS with our Game Theory management framework, and implement all the future proof and scalable PPC Hacks we use at Sophie Society such as Self Targeted Product Placement Retargeting. We’ll also go over the best practices for Amazon Sponsored Display, Sponsored Video, Sponsored Brands, Sponsored Product, Tailored Audiences, Listing Optimization and Conversion, Inspire and Posts, and walk you through our tips for calculating your customer life-time value and projecting your revenue.
MENTORSHIP FROM 7 AND 8 FIGURE SELLERS AND INDUSTRY EXPERTS WORTH $1,497:
We’ll invite you to the live mastermind sessions that take place after every training session, and give you the floor to get YOUR questions and all those pesky issues that are holding your Amazon business back, addressed. And for some of the sessions we’ll even bring on the brightest minds in the industry to teach you BONUS tips and tricks like adding badges to your listing, negative review removal, how to win the Amazon’s choice badge, flat file uploads, and more.
We’ll invite you to the live mastermind sessions that take place after every training session, and give you the floor to get YOUR questions and all those pesky issues that are holding your Amazon business back, addressed. And for some of the sessions we’ll even bring on the brightest minds in the industry to teach you BONUS tips and tricks like adding badges to your listing, negative review removal, how to win the Amazon’s choice badge, flat file uploads, and more.
ONE TO ONE ACCOUNTABILITY (PRICELESS):
We’ll hold you accountable to the execution of your challenge tasks and pair you with a personal PPC coach to help you work through any issues that arise, so you become the PPC Wizard you were always meant to be, after the challenge.
We’ll hold you accountable to the execution of your challenge tasks and pair you with a personal PPC coach to help you work through any issues that arise, so you become the PPC Wizard you were always meant to be, after the challenge.
TEMPLATES & GUIDES WORTH A TOTAL OF $897:
We’ll give you access to a custom Excel template that you can use to drop in your raw search term reports and pull top level insights from, our updated for 2023 Amazon Product Lifecycle Infographic (with inflection points), our negative review removal guide, CTR Maximization guide, and our latest restricted keywords guide that will help you ensure your listing is never taken down or suppressed by Amazon.
We’ll give you access to a custom Excel template that you can use to drop in your raw search term reports and pull top level insights from, our updated for 2023 Amazon Product Lifecycle Infographic (with inflection points), our negative review removal guide, CTR Maximization guide, and our latest restricted keywords guide that will help you ensure your listing is never taken down or suppressed by Amazon.
COMMUNITY ACCESS WORTH $597:
We’ll invite you to our private, capped, Telegram group chat with other participants and mentors that specialize in both PPC and Listing Optimization so you can network, brainstorm and grow your skills. This Group chat will have a minimum mentor-to-participant ratio of 1 to 8 and all members will be pre-vetted, active, motivated sellers only.
We’ll invite you to our private, capped, Telegram group chat with other participants and mentors that specialize in both PPC and Listing Optimization so you can network, brainstorm and grow your skills. This Group chat will have a minimum mentor-to-participant ratio of 1 to 8 and all members will be pre-vetted, active, motivated sellers only.
CLEAR ACTION PLANS WORTH $397:
We’ll provide you with specific exercises to complete after every live training and protocols to follow with step by step checklists.
We’ll provide you with specific exercises to complete after every live training and protocols to follow with step by step checklists.
ALL IN ALL
YOU’LL RECEIVE AT LEAST $5,685 IN VALUE FOR
$597
AN EXCLUSIVE VIP RATE OF
It typically costs $597 per person to participate in our Profitable PPC Challenge, but for a limited time only, from the 1st of January to the 13th of February 2023, you can secure your seat at our challenge for a special VIP rate of $47 only.
And this $47 fee entitles you to everything on offer.
You’ll get 5 days of access to our mentors, coaches, private community and Telegram group chat, and lifetime access to our guides, templates, protocols, 2023 PPC Playbook, Game Theory management framework, and our latest PPC Hacks.
JUST ONE OF THESE HACKS, ONCE IMPLEMENTED, PAYS FOR THE COST OF THIS CHALLENGE 100 TO 1000 TIMES OVER...
YOUR PRODUCT, CATEGORY, COMPETITION
OR PAST DON’T MATTER. I’M SERIOUS.
By the end of this 5 day Profitable PPC challenge, you’ll be put on a NEW path to success and…
Gain mastery of the most powerful Amazon tools and features such as Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display Ads, Amazon Inspire, Amazon Posts, Tailored Audiences, Amazon Creative Assets, etc., plus access to our latest PPC hacks like Self Targeted Product Placement Retargeting.
Get absolute clarity on what PPC and Listing optimization actions to prioritize in 2023, to improve both the profitability and effectiveness of your products.
Get the skills to measure not only your ACoS and TACoS but also your LACoS and LTACoS, together with a straightforward decision making framework for when to feed, when to kill, or when to coast your product campaigns.
Know how to calculate the Life-time value of your customers, the potential of your products' campaigns and their time-to-profitability upfront, erasing any uncertainty about how much you can expect to spend before crossing into profit zone.
Gain the ability to interpret your Search Term Report, Invalid Traffic Reports, Advertised Product Report, Placement Report, Search Term Impression Share Report, etc., and pull high level insights from them to organize and structure your campaigns.
Be among the Top 1% of sellers who know how to sort the strongest PPC campaigns from the weakest ones using the laws of emergence, and learn how to drive both paid PPC and 0% ACoS traffic to your listing(s), covert new customers, and re-engage existing ones.
PROMISES MEAN NOTHING.
RESULTS MEAN EVERYTHING.
You’ve heard our promises, now it’s time to see what all the fuss is about and why my team and I are recognized as one of the best in the industry (If not, the best).
CASE STUDY #1
HOW WE GOT “TARTLE” TO SCALE THEIR TOTAL SALES
FROM $9K PER MONTH IN JANUARY 2022
TO $55K IN APRIL 2022.
They weren’t diversifying their strategies and were focused solely on ranking on new keywords to increase traffic to their listings, which produced short term results but ultimately blocked them from breaking past their ceiling and crossing $20K in sales.
Now, $20K in sales is a good start for any brand, don't get me wrong - but it simply wasn't good enough for us. We knew Tartle's real value and potential and stopped at nothing to implement the PPC Game Theory management framework, scaling strategies and hacks you will learn in this challenge, like:
- Optimizing for top of search to win clicks.
- Using all the ad formats available i.e. Sponsored product, Sponsored display, Sponsored brand, and Sponsored Video to build brand awareness and increase a listing(s) visibility.
- Setting up Sponsored Display retargeting campaigns and Self Targeted Product Placement Retargeting to re-engage and convert shoppers who click off listings and go back to search results pages.
As a result, we were able to get Tartle from from $9K in sales in January to over $46K per month by May, and a record month of $55K in April...that’s an increase in revenue of 497%!
But wait, that’s not all... we were able to help Tartle achieve this exponential growth while still maintaining a healthy TACoS
CASE STUDY #2
HOW WE GOT “FORMULA OFFICE” TO SCALE THEIR TOTAL
SALES FROM $6K PER MONTH IN FEBRUARY 2022
TO $41K IN MAY 2022.
When Formula office came to us, they knew right from the beginning that their product had immense potential, even though their sales and rank showed otherwise.
So, the Sophie Team, as always, took it upon themselves to achieve Formula Office's goals and realize the full potential of their product.
Yes - After closely examining their PPC campaign structures, we were able to elevate their performance by implementing our proven PPC Game Theory management framework and some of the highest leverage traffic generation tactics in our PPC Playbook that you will learn in this challenge, such as:
- Combining Sponsored product, Sponsored brand, Sponsored display ads to engage new audiences on Amazon and increase impressions.
- Promoting products strategically on competitors listings to gain "primed" and relevant traffic from their listings.
- Reprioritizing ad spend to focus on keywords with the best growth potential, relevancy and conversions.
As a result, Formula Office saw an astonishing increase in their sales and rank, and were able to go from $6K in total sales in February to $18K and $41K in April and May, respectively. That’s a 594% increase in sales in just 3 Months!
FORMULA OFFICE AND TARTLE
SAW AN AVERAGE INCREASE OF 545% IN THEIR
SALES AFTER IMPLEMENTING THE PPC
FRAMEWORK AND HACKS FROM OUR PLAYBOOK.
SALES AFTER IMPLEMENTING THE PPC
FRAMEWORK AND HACKS FROM OUR PLAYBOOK.
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IMPORTANT:
In order to enforce our mentor to student ratio, and keep our Profitable PPC Challenge focused and engaging - ONLY 240 participants will be accepted into our challenge at this time.
So, please apply only if you are committed to challenge yourself and scale your Amazon business, crush your competition, and learn how to optimize your PPC campaigns for 2023.
THIS PROFITABLE PPC CHALLENGE IS UNLIKE ANY PPC COURSE OR MASTERMIND YOU’VE SEEN BEFORE.
AND I’M NOT BEING CAR-SALESY *EWW*
YOU’LL ACTUALLY GET AN ENORMOUS AMOUNT OF VALUE, EACH AND EVERY DAY.
20TH OF FEBRUARY: AMAZON PPC 2.0 - THE PPC CAMPAIGN GAME THEORY MANAGEMENT FRAMEWORK
PPC in 2023 is going to be drastically different from PPC in 2022. There’s a lot of uncertainty in the market and a looming global recession. So, to ensure your business flourishes in these volatile times and you’re not burning a hole in your pocket - you’ll need to make future predictions and carefully weed out your weaker campaigns while ramping up your strongest campaigns. This will help you emerge successfully in the new year.
On this day you will learn the fundamentals of our 2023 PPC Playbook:
On this day you will learn the fundamentals of our 2023 PPC Playbook:
GIVEAWAY
Our 10 Ways To Remove Or Hide Negative Reviews Guide
21ST OF FEBRUARY: GOAL-BASED CAMPAIGN STRUCTURING & THE PERFECT BID/BUDGET SETTING FORMULA
- The 8 major Amazon PPC Goal Types and when to choose to initiate a new campaign goal type.
- How to calculate your budgets based on the forecasted arc of sales for your product(s).
-
How to determine which of your campaigns you are spending too much on, and which you are spending too little on (not as intuitive as you think).
- How to calculate and set bids based on your customer’s value and for maximum effectiveness toward achieving your campaign goals (I guarantee you are doing this wrong).
-
Why calculating your "TACoS" is even more important than calculating your ACoS, and how to do it without any special tools.
- What “LACoS” and “LTACoS” are and why we use them as measurements of performance at Sophie Society (aside from ACoS and TACos).
-
How to set up the most profitable and effective Sponsored Product, Sponsored Brand, Sponsored Video Ad campaigns (keeping in mind the Game theory Framework you will learn in Day 1).
-
How to build an audience for your brand through Amazon Sponsored Display Ad campaigns, retarget these audiences, and use SD to strategically funnel traffic from your competitors listings to your product listing(s).
-
The major decision thresholds on when to graduate keywords, when to ramp up ranking campaigns, when to stop investing in a keyword, when to kill a placement, and when to try new placements.
-
The 80/20 rule of PPC placements.
-
The campaign type you should STOP using or drastically decrease now (97% of sellers still use it).
GIVEAWAY
Our Amazon Restricted Keywords Guide
22ND OF FEBRUARY: FEEDING AND FOSTERING YOUR PPC CAMPAIGNS
At this stage your campaigns should be set up for success with our guidance - So, you’ll need to feed and foster them, to get better and better at achieving their goals. You'll also need to extract data from your campaigns, and master how to incorporate it in different parts of your business.
On this day you will learn:
- How to use each of the 5 most important reports you can get from your campaigns.
- What to do with Amazon's new Gross and invalid traffic reports.
- How to measure the effectiveness of a long term campaign based on its goal-type.
-
How and when to use the TOS bid adjustment to get the best placement for your goals.
- How and when to find and use seasonal keywords (even if your product is not seasonal).
-
How to use bulk file uploading for advanced bid management.
GIVEAWAY
A Pre-Built Excel Macro That You Can Use To Drop In Raw Search Term Reports And Generate Top Level Insights From
23RD OF FEBRUARY: OUR BEST PPC HACKS AND HOW TO BOOST THE VALUE OF YOUR CUSTOMERS (NOT PRODUCTS)
Having your data at your fingertips and mastering how to use it is an important step in the right direction, but not enough to dominate your niche. To ensure you get ahead of your competition, you’ve got to adopt the tips and tricks that the top 1% of Amazon sellers use, and the hacks we use to elevate the brands we work with and get them from 0 to 100.
On this day you will learn:
GIVEAWAY
Our Insanely Detailed 2023 Amazon Product Lifecycle Infographic
(With Inflection Points)
24TH OF FEBRUARY: 0% ACoS PPC & THE PPC TRAFFIC MAXIMIZATION FRAMEWORK
Wasted traffic = Lost profits. Yes - You can drive thousands of people to your listing, but if you’re not converting them and spending on PPC, your finances are going to take a hit, your rank will drop, and worst of all your Amazon business will never grow. So, Day 5 is all about helping you get free traffic (that has no impact on your profits), how to win a shoppers click and get them on your listing, and more importantly how to turn every click you get into a confirmed sale that boosts your conversion rate.
On this day you will learn:
GIVEAWAY
Our Ultimate CTR Maximization Guide
DANG, THAT’S REALLY A LOT OF VALUE!
I honestly can’t believe I’m giving all of this away for $47…
Hopefully you take full advantage of this opportunity while it lasts and apply for this EPIC Challenge.
NOT CONVINCED?
LET ME BE REAL WITH YOU...
PPC IS JUST OUR SIDE HUSTLE.WE’RE REALLY IN THE BUSINESS OF IMPACTING LIVES.
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AND I HOPE THAT BY THE END OF THE CHALLENGE YOURS WILL CHANGE TOO…
ALRIGHT. ALRIGHT. YOU’VE HEARD FROM ME.
YOU’VE EVEN HEARD FROM ALL OUR HAPPY CUSTOMERS.
NOW, LET ME INTRODUCE MY TEAM OF LEGENDS:
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YES, THESE FOLKS ARE LEGENDS.
AND LET ME TELL YOU WORKING WITH LEGENDS
HAS SOME PRETTY NEAT BENEFITS.
WE'VE HAD STORIES ABOUT US, OUR OPTIMIZATION FORMULAS, PPC FRAMEWORK AND HACKS SHARED ON THE MOST INFLUENTIAL PLATFORMS IN THE WORLD:
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WE GET FAN MAIL EVERYDAY (EVEN WEEKENDS):
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AND WE’VE EVEN BEEN INVITED TO SPEAK AND PRESENT OUR STRATEGIES AND HACKS AT THE MOST PRESTIGIOUS E-COM EVENTS IN ALL THE LANDS:
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WE’RE TRULY ONE OF THE BEST AMAZON AGENCIES IN THE BUSINESS, SO I HAVE NO DOUBT IN MY MIND THAT IF YOU JOIN OUR PROFITABLE PPC CHALLENGE, YOU’LL BECOME ONE OF THE BEST SELLERS IN YOUR CATEGORY TOO.
LEGENDS ARE GREAT. BUT FACTS MATTER TOO. HERE ARE SOME YOU SHOULD KNOW BEFORE ACCEPTING THIS CHALLENGE:
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OK. IT’S OFFICIAL.
The gauntlet has been thrown.
You have been challenged.
Accept our PPC Challenge now,
or history will not remember you.
