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5 Days to Go From Losing Money on Your Amazon PPC to Profiting Every Day With Your Amazon Ads

22nd to the 26th of September 2025, with live training sessions from 12 PM to 2:45 PM EST

After driving over $212 million in sales on Amazon we’ve created the best system for Amazon Sellers to learn how to scale their PPC campaigns in LIVE 5 day event.

00Hour00Minute00Second

TRUSTED BY AMAZON AND THE INDUSTRY'S 
MOST INFLUENTIAL MOVERS & SHAKERS:

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APPLY FOR OUR PPC CHALLENGE BELOW:

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IMPORTANT:
In order to enforce our mentor-to-student ratio, and keep each live session more focused and engaged - ONLY 360 participants will be accepted into our September cohort.
So, please apply only if you are committed to challenging yourself, scaling your Amazon business, and if you want to learn how to optimize your PPC campaigns for success.

AMAZON PPC IS CONSTANTLY EVOLVING, AND SO SHOULD YOU.

The days of optimizing your bids and trying to rank on new keywords to increase your sales velocity and profitability are long gone.

We’re in a NEW AGE OF PPC now.

One with formidable challenges, but also equally exciting opportunities for growth and insightful decision making such as the advent of Self Target Product Placement PPC Campaigns, Amazon's new "Add to Cart" feature on Premium A+, Varition browsing on SERP, the ability to run Multi Brand Top of Search Ads, Gross and Invalid traffic reporting, and more.

So, the sooner you embrace these changes and invest time in mastering today's Amazon PPC Ecosystem, the sooner you will achieve the success you rightfully deserve, see your profits soar beyond belief, and your organic rank skyrocket.
But let’s be real, becoming a master at anything is much easier said than done...
You need to put in hours and hours and hours of research and practice.

In fact, some experts believe it takes a minimum of 10,000 hours to master any subject.

This means that if you want to master today's Amazon PPC Ecosystem on your own, you’d have to commit a minimum of 8 hours everyday for the next 1,250 days to learning its ins and outs!

And that simply isn’t worth it. Not only is it bad for your business because of the significant opportunity cost involved (Your time could be spent on developing and releasing new products), it's also counter-intuitive.

In the time it would take you to perfect these skills, Amazon would have made new updates to their TOS, elevated their Advertising console leaps and bounds, and released new tools and features for sellers, that dramatically alter the rules of the game.
That’s where we come in.
Over the last 5 years, my team of legends and I at Sophie Society have mastered Amazon PPC many times over.
We’ve invested more than 150,000 hours into our craft, set up 1000’s of campaigns for sellers across a variety of categories, created a novel Game Theory framework for managing PPC, and have even written a PPC Playbook (with conversion and click through rate guidelines) that's used by 100’s of Top Tier FBA sellers to scale their sales.
That’s right - We have Wizard-level status in the AMZ community and know exactly what works on Amazon today and what doesn’t.
So, we can help YOU radically cut your learning curve from 3 YEARS to 1 WEEK, put you on the right path to success, and give you the support you need to register record profits this Q2, like we’ve done for the 650 noble and brave Amazon sellers who completed our last 3 Profitable PPC Challenges.
Over 2,500 applicants from all corners of the world applied for our last 3 PPC Challenges, but I accepted only 650 Amazon Sellers, not a person more - because my goal with this 5-day Online PPC Coaching Event is not to sell tickets...
It's to transform lives.
I mean that. Every seller who’s accepted our PPC challenge has received personalized coaching from me and my team, help with overcoming their major blockers, and more importantly, the PPC knowledge and skills needed to transform their Amazon business and their life.

NOW, I’M CHALLENGING YOU TO DO THE SAME

I’m throwing down the Gauntlet
and challenging you. 
Yes, You…
To evolve the way you think
about Amazon PPC and 
get on the path to 7 and 8 figures
and beyond.

IF YOU ACCEPT, I PROMISE YOU THAT BY THE END OF THIS PROFITABLE PPC CHALLENGE...

  • You’ll get and learn how to implement the 100% TOS compliant PPC Playbook and Game Theory management framework, my team and I have used to drive over $212 million in revenue for the 200+ brands we manage.
  • You’ll learn how to set up high performance and highly profitable Sponsored Product and Sponsored Brand campaigns using some of our field-tested and proven PPC hacks such as Self Targeted Product Placement Retargeting.
  • ​You’ll master the art of building an audience for your brand on Amazon through Sponsored Display Ad campaigns, learn how retarget these audiences, and also how to drive traffic from your competitors listings to your product listings.
  • ​You’ll make the most out of your Ad-budget by leveraging Amazon’s Gross and invalid traffic reports, learn the 8 Major Amazon PPC Goal Types, and when to set new campaign goals.
  • ​You'll learn how to calculate customer Lifetime Value (LTV) and estimate it for new customers based on their purchase behavior. Plus, discover how to engage recent, repeat, and high-spending customers through Amazon Tailored Audiences to expand your brand's reach and boost recurring revenue.
  • ​You'll become a grandmaster of Amazon Posts and Amazon's Creative Assets application, that grants you access to over 390+ million free high-quality Shutterstock images. With these tools, you'll learn to divert highly relevant traffic to your listings, effectively convert visitors, and dominate your competition one by one, Legolas style.
  • You'll transform into a keyword research expert, selecting optimal keywords and ad types for your brand in Q2, while eliminating wasteful spending. And discover how to utilize the 5 types of 0% ACoS placements on Amazon to enhance profitability and build a more lucrative business.
  • ​You’ll forge new relationships, friendships and mentorships with some of the brightest minds in the industry, and open up boundless opportunities for yourself.
Plus, I’ll even hold you accountable myself and wear my princely robe
in all its glory when we speak, to make up for the missing suits of armor in this challenge
(oh how I wish we could all have majestic suits of armor…).

AND I’M NOT ONE
TO MAKE EMPTY PROMISES EITHER...

I’m Chris Rawlings - Artist. Explorer. Extreme Sports Junkie. Man who pulled sword from stone. Multi-million dollar Amazon seller and the CEO of Sophie Society.

Under my leadership, Sophie has grown into one of the most recognized and in-demand PPC and conversion optimization agencies in the AMZ Community. We work with hundreds of 6, 7, 8 and 9 Figure brands on Amazon regularly and are the official PPC Launch, Conversion Rate and Click-through Rate optimization partner for new sellers from industry-leading educational platforms like Amazing Selling Machine, Orange Klik, Rainmakers, Private Label Masters, and the Titan Network.

We’re also proud members of Amazon’s Advertising partner network. And being a Verified Amazon ads partner means we have access to special tools, beta programs, the latest training, an advanced advertising console, and we're the first to know about any changes or updates made to Amazon’s ad platform.
It’s both an honor and privilege only given to ELITE Amazon ad agencies that demonstrate superior expertise in PPC and deliver consistent results for their clientele, just as we've done over the years.

SEE FOR YOURSELF:

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Fergal Collins | A1Vitality

"Sophie was genuinely interested in what we wanted to achieve, understood our restrictions and helped us build a plan to move forward in a Highly competitive category. I plan on using 'Sophie' again on another selection of my ASINs, and I am happy to recommend them to anyone like me who wants a professional result delivered in a supporting manner. I felt they were part of my team and looking to ensure we succeed."

Before:  764 Orders per month
After 90 Days:  2,400 Orders per month

WHAT IS THE PROFITABLE PPC CHALLENGE? AND WHY DO YOU NEED TO BE PART OF IT?

The Profitable PPC Challenge is an Exclusive Application Only 5 DAY online coaching event, hosted by me and my team of legends at Sophie Society, for Amazon sellers like YOU who want to increase the ranking, sales, and profitability of your product(s), improve your Conversion rate and Click-through rate optimization skills, and become a Wizard in the art of PPC management.
And this special virtual event will be hosted on Zoom, from the 22nd to the 26th of September 2025, with live training sessions daily from 12 Noon to 1.15 PM Eastern US Time and optional Mastermind (Q&A) sessions daily from 1.30 PM to 2.45 PM Eastern US Time, all of which will be recorded and available for re-watching too.

So, you definitely do not want to miss out on this life-changing opportunity!

YES, OUR LAST 3 PROFITABLE PPC CHALLENGES WERE INCREDIBLY SUCCESSFUL...

NOT JUST FOR US BUT FOR EVERY SELLER WHO ATTENDED THEM.

Here’s what some of them had to say about their experience:
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THAT’S WHY WE’RE BACK AT IT AGAIN AND TAKING THINGS UP A NOTCH WITH EXCITING NEW CONTENT, NEVER SEEN BEFORE HACKS, NEW MENTORS AND MORE VALUABLE GIVEAWAYS!

EACH DAY YOU WILL GET:

ACCESS TO OUR PPC PLAYBOOK AND LIVE TRAINING ON ZOOM WORTH $2,297:
We’ll teach you how to make the most out of Q2 with our 2025 TOS-compliant PPC Playbook, how to lower your TACoS with our Game Theory management framework, and how to implement all the future-proof and scalable PPC Hacks we use at Sophie Society. You’ll also learn the best practices for Amazon Sponsored Display, Sponsored Brands, Sponsored Products, Tailored Audiences, Click-Through Rate maximization, Conversion Rate optimization, and more. And if that wasn’t enough, we’ll walk you through our tips for calculating your customer lifetime value and projecting your revenue too.
MENTORSHIP FROM 7 AND 8 FIGURE SELLERS AND INDUSTRY EXPERTS WORTH $1,497: 
We’ll invite you to our live mastermind sessions that take place after every training session, and give you the floor to get YOUR questions and all those pesky issues that are holding your Amazon business back, addressed.
ONE TO ONE ACCOUNTABILITY (PRICELESS): 
We’ll hold you accountable to the execution of your challenge tasks and pair you with a personal PPC coach to help you work through any issues that arise, so you become the PPC Wizard you were always meant to be, after the challenge.
TEMPLATES & GUIDES WORTH A TOTAL OF $897: 
We’ll give you access to a custom Excel template that you can use to drop in your raw search term reports and pull top-level insights from, our updated Amazon Product Lifecycle Infographic (with inflection points), our PPC Tree of Potential (with Sponsored Products, Sponsored Brands, and Sponsored Display branches), our Ultimate CTR Maximization Guide, and our latest Restricted Keywords Guide to help you ensure your listing is never taken down or suppressed by Amazon.
COMMUNITY ACCESS WORTH $597: 
We’ll invite you to our private, capped, Telegram group chat with other participants and mentors that specialize in PPC Management, Conversion Rate optimization, and Click-through Rate Optimization - so you can network, brainstorm and grow your skills. This Group chat will have a minimum mentor-to-participant ratio of 1 to 8, and all members will be pre-vetted, active, motivated sellers only.
CLEAR ACTION PLANS WORTH $397: 
We’ll provide you with specific exercises to complete after every live training and protocols to follow with step by step checklists.

All in all you'll receive at least $5,685 in value for
$597

AN EXCLUSIVE RATE OF:
$27

Our standard price per person is $597, but if you hit the “JOIN THE CHALLENGE” button below and fill out our application form, you can secure your seat at our challenge for a Limited time only at an Exclusive Rate of $27.

And this $27 fee entitles you to everything on offer.
YOU'LL GET 5 days of access to our:

Mentors I Coaches I Live Training Session and Q&A Session I
Private community and Telegram Group

And Lifetime access to our:

PPC Hacks I 2025 PPC Playbook I Game Theory management framework I
Conversion Rate, Click Through Rate, and PPC optimization guides, templates, and more

JUST ONE OF THESE HACKS, ONCE IMPLEMENTED, PAYS FOR THE COST OF THIS CHALLENGE 100 TO 1000 TIMES OVER...

READY TO GET STARTED?

YOUR PRODUCT, CATEGORY, COMPETITION
OR PAST DON’T MATTER. I’M SERIOUS.

By the end of this 5 day Profitable PPC challenge, you’ll be put on a NEW path to success and…
Gain mastery of the most powerful Amazon tools and features such as Sponsored Products, Sponsored Brands, Sponsored Display Ads, Amazon Posts, Tailored Audiences, Amazon Creative Assets, etc. Plus, access to our latest PPC hacks like Self Targeted Product Placement Retargeting.
Get absolute clarity on what PPC, Conversion Rate, and Click-through Rate actions to prioritize in Q2 (2025), to improve both the profitability and effectiveness of your products.
Develop the skills to measure not only your ACoS and TACoS but also your LACoS and LTACoS, together with a straightforward decision-making framework for when to feed, when to kill, or when to coast your product campaigns.
Understand how to calculate the lifetime value of your customers, the potential of your products' campaigns, and their time-to-profitability upfront - erasing any uncertainty about how much you can expect to spend before crossing into the profit zone.
Gain the ability to interpret your Search Term Report, Invalid Traffic Reports, Advertised Product Report, Placement Report, Search Term Impression Share Report, etc., and pull high level insights from them to organize and structure your campaigns.
Be among the Top 1% of sellers. You’ll know how to sort the strongest PPC campaigns from the weakest ones (using the laws of emergence), how to strategically drive both paid PPC and 0% ACoS traffic to your listing(s), and be able to easily convert new customers while re-engaging your existing ones.

PROMISES MEAN NOTHING. 
RESULTS MEAN EVERYTHING.

You’ve heard our promises, now it’s time to see what all the fuss is about and why my team and I are recognized as one of the best in the industry (If not, the best).

HERE’S HOW WE MADE THE PRINTER CARTRIDGE BRAND, 
KING OF FLASH - A KING AMONGST KINGS -
BY BOOSTING THEIR SALES BY 173% IN 12 MONTHS 
WITHOUT COMPROMISING THEIR TACOS

When King of Flash partnered with us they were determined to unleash the true potential of their ink cartridges on Amazon and work with us to scale their business, and overcome all their obstacles.
And boy oh boy did they face a ton of obstacles - such as:
  • Low Product Margins: Many of their products were priced as low as $10, making their PPC campaigns both unsustainable and uneconomical.
  • Goliath Competitors: King of Flash was competing head to head with established players with deep pockets and a lot of brand recognition, despite having a limited ad spend budget to win clicks.
  • A Lack of Organic Visibility: King of Flash was heavily reliant on PPC sales and not ranking well organically on several keywords; and
  • ​Unoptimized Titles and Listings: Their titles, bullets, and product descriptions did not speak to the search intent of shoppers and were not cartridge and printer specific. This led them to lose clicks to other competitors in their niche.
Now, most Amazon agencies would shudder at the thought of taking on a client in such a saturated and competitive niche, but not us.
Where King of Flash saw challenges, we saw many opportunities.
And armed with these insights, my team and I at Sophie Society crafted a multi-layered plan using our coveted PPC Playbook and PPC Game Theory management framework to not only transform KOF but also earn them a King’s ransom:
  • 1ST
    We optimized their titles by leveraging their PPC search term reports.
  • 2ND
    We set up Amazon Sponsored Display purchase retargeting with a lookback period that targets shoppers right when they run out of ink from their last purchase.
  • 3RD
    We split out some variations so that we could take up 2 spots in top-of-search Sponsored Products ads instead of 1, and maximize visibility.
  • ​4TH
    We determined the best ASINs to target with product-targeting ads in a bid to gain cheaper clicks from competitors who were already paying high cost-per-clicks.
  • ​5TH
    We identified search terms we had the best chance of ranking organically for and put in place aggressive ranking campaigns to rank on them.

WHAT WERE THE RESULTS, YOU ASK?

Well, within a mere 12 months, King of Flash experienced monumental growth
  • Their organic sales surged by an impressive 173% in 12 months;
  • Their month-over-month organic sales grew at an average of 14.5%;
  • Their total sales skyrocketed by an astounding 153% from £34,604 to £87,586 in the same period;
  • ​Their TRUE ACoS was brought down to a very healthy 15%; and
  • ​The number of keywords they ranked on the 1st page for soared by 70%.
And more importantly, the King of Flash himself, Saf Jesani, was so happy with what we achieved for him that he had this to say about us:
“Sophie Society has been instrumental in increasing our organic ranking and sales on Amazon over the past year. Their expertise and strategies have delivered outstanding results, taking a significant burden off my shoulders. I highly recommend their services to anyone looking to achieve remarkable growth on Amazon.”
Saf Jesani
Founder of King of Flash

BUT WAIT... THAT’S NOT EVEN THE BEST PART…

King of Flash isn’t alone in their success.
We’ve helped hundreds of other brands scale their sales profitably.

UNDER OUR MANAGEMENT,  TARTLE - A KITCHEN APPLIANCE BRAND - INCREASED ITS SALES BY A WHOPPING 292% IN 3 MONTHS

Tartle went from an average of $14k in sales to well over $55k in 3 months all while maintaining a TACoS of 14.74%.

AND FORMULA OFFICE - AN UP AND COMING STATIONERY BRAND - INCREASED ITS SALES BY A COLOSSAL 594% IN 3 MONTHS AS WELL

Formula Office went from $6k in sales per month to just over $41k all while maintaining a TACoS of 13.65%.

SIMPLY BY EMBRACING OUR PPC GAME THEORY MANAGEMENT FRAMEWORK AND LETTING US IMPLEMENT SOME OF OUR FAVOURITE HACKS FROM OUR PPC PLAYBOOK, LIKE:

Removing keyword bleeders and optimizing for top of search on keywords with the best growth potential, relevancy, and conversions;
Setting up Sponsored Display retargeting campaigns and Self Targeted Product Placement Retargeting (STPP) to re-engage and convert shoppers who click off listings and go back to search results pages;
Combining Sponsored product, Sponsored brand, and Sponsored display ad types to build brand awareness and reach new audiences; and
Running product targeting ads to divert relevant traffic and “primed” shoppers from a competitor's listing to any listing of your choice

THAT YOU WILL LEARN IN THIS 5-DAY CHALLENGE.

YES, KING OF FLASH,  TARTLE, AND FORMULA OFFICE INCREASED THEIR TOTAL SALES BY AN AVERAGE OF 346% (LET THAT SINK IN) JUST BY USING OUR PPC FRAMEWORK AND THE HACKS FROM OUR PLAYBOOK.

AND NOW YOU CAN TOO...

LET US SHOW YOU HOW TO 3X YOUR SALES IN Q2.

APPLY FOR OUR PPC CHALLENGE BELOW:

THIS PROFITABLE PPC CHALLENGE IS UNLIKE ANY PPC COURSE OR MASTERMIND YOU’VE SEEN BEFORE.

AND I’M NOT BEING CAR-SALESY *EWW*

YOU’LL ACTUALLY GET AN ENORMOUS AMOUNT OF VALUE, EACH AND EVERY DAY.

22ND OF SEPTEMBER: THE PPC CAMPAIGN GAME THEORY MANAGEMENT FRAMEWORK

If you’re wondering why your sales aren’t picking up? The answer is simple - consumer spending is down. It declined by more than 6 percent in the US alone last year (according to McKinsey & Company) and that’s huge. So huge in fact that even Amazon pushed a spend less message to consumers to relate to them. But just because consumers aren’t spending as much as they used to, does not mean that your business has to suffer the consequences. You can still thrive in these volatile times and make serious bank like most of the brands we work with - You just need to adapt and reframe the way you advertise your product(s) on Amazon and think about PPC.

Yes, you need to make future predictions for your business and weed out all your weaker PPC campaigns while ramping up your strongest. When you take this Game Theory approach to managing your PPC, trust me - You will not only dominate this upcoming quarter (Q2) but ensure you're set up for success for the remainder of the year.

That is why on the 1st day of our Profitable PPC Challenge we’ll teach you:
  • What the laws of emergence are and why you need to embrace them.
  • How to let go of campaigns that are holding you back from realizing your true potential, and evolve your business and yourself from Gandalf the Gray to Gandalf the White 🧙
  • How to implement our PPC Game Theory Framework to predict future outcomes and make the most strategic decisions for your PPC campaigns.
  • ​​The exact protocol we use to run market and niche research that can help you create ambitious yet realistic goals for your product(s) revenue and profit potential.
  • The 2 tradeoffs you need to decide upon upfront before starting your PPC campaigns.
  • ​How to formulate and set targets for Q2 that can be hit, and the 2 tradeoffs you need to decide upon upfront before starting your PPC campaigns.
  • ​How to run a comprehensive competitive analysis prior to setting up campaigns and optimize for 'relevance holes' in the market.
  • How to set up your PPC campaigns to integrate with your whole company’s vision and make PPC both a source and end-point.
  • ​The "3 feedback loops" that create a flywheel of success with your campaigns.
  • ​How to run Keyword research for Q2 with the highest effectiveness.
  • ​​How to dramatically cut your keyword discovery spend by 80% on a new product launch.

GIVEAWAY

Our Amazon Restricted Keywords Guide

23RD OF SEPTEMBER: GOAL-BASED CAMPAIGN STRUCTURING & THE PERFECT BID/BUDGET SETTING FORMULA

Once you understand our PPC Game Theory Framework, and are able to set the right revenue and profit goals for your product(s), and decide on your targets for Q2 - You need to put everything you learn from Day 1 into actual practice. You’ve got to set up the most popular Ad campaign types for your product(s), calculate your bids properly, calculate your ad budgets more effectively, change bid adjusters, decide on placement types based on your campaign goals, and more. That’s where our highly coveted PPC Playbook comes in.

On your 2nd day, we’ll teach you all the fundamentals of our 2025 PPC Playbook:
  • The 8 major Amazon PPC Goal Types and when to choose to initiate a new campaign goal type.
  • How to calculate your budgets based on the forecasted arc of sales for your product(s).
  • ​How to determine which of your campaigns you are spending too much on, and which you are spending too little on (not as intuitive as you think).
  • ​How to calculate and set bids based on your customer’s value and for maximum effectiveness toward achieving your campaign goals (I guarantee you are doing this wrong).
  • Why calculating your "TACoS" is even more important than calculating your ACoS, and how to do it without any special tools.
  • What “LACoS” and “LTACoS” are and why we use them as measurements of performance at Sophie Society (aside from ACoS and TACos).
  • ​How to set up the most profitable and effective Sponsored Product and Sponsored Brand campaigns (keeping in mind the Game theory Framework you will learn in Day 1).
  • ​​How to build an audience for your brand through Amazon Sponsored Display Ad campaigns, retarget these audiences, and use SD to strategically funnel traffic from your competitor's listings to your product listing(s).
  • ​​The major decision thresholds on when to graduate keywords, when to ramp up ranking campaigns, when to stop investing in a keyword, when to kill a placement, and when to try new placements.
  • ​​​The 80/20 rule of PPC placements.
  • ​​The campaign type you should STOP using or drastically decrease now (97% of sellers still use it).

GIVEAWAY

Our PPC Tree of Potential with Sponsored Products, Sponsored Brands, and Sponsored Display branches.

24TH OF SEPTEMBER: FEEDING AND FOSTERING YOUR PPC CAMPAIGNS

By day 3 you should have your PPC campaigns flawlessly set up with our guidance, and be ready to feed and foster them and extract important data from them. Valuable data that you can incorporate into other parts of your business to help you get one step closer to your goals!

That is why on this day of our Profitable PPC Challenge we’ll teach you:
  • How to use each of the 5 most important reports you can get from your campaigns.
  • What to do with Amazon's Gross and invalid traffic reports.
  • How to measure the effectiveness of a long-term campaign based on its goal type.
  • ​How and when to use the TOS bid adjustment to get the best placement for your goals.
  • ​​​​How and when to find and use seasonal keywords (even if your product is not seasonal).
  • ​​​How to use bulk file uploading for advanced bid management.

GIVEAWAY

A Pre-Built Excel Macro That You Can Use To Drop In Raw Search Term Reports And Generate Top Level Insights From

25TH OF SEPTEMBER: OUR BEST PPC HACKS AND HOW TO BOOST THE VALUE OF YOUR CUSTOMERS (NOT PRODUCTS)

Having your data at your fingertips and knowing how to use it to make informed decisions for your business is an important step in the right direction, but it is not enough to help you dominate your niche in today’s competitive landscape. To get ahead of your competition in this day and age, you’ve got to be innovative with your PPC, make the most out of your existing customer base, and be willing to experiment with new hacks, tools, and features like we are for the vast majority of 7 and 8-figure sellers we work with. Yep - you’ve got to utilize FREE streams of traffic alongside your Paid PPC campaigns, re-engage customers who’ve bought from your brand before (and even shoppers who are undecided), take full advantage of everything Amazon has to offer to improve the performance of your Ads, and more.

That is why on the 4th day of our Profitable PPC Challenge we’ll teach you:
  • How to organize keywords by Semantic core and use PPC keyword concatenation.
  • ​​How to use your search query report to benchmark the PPC performance of your account against your top competitors.
  • ​How to transition and clean up your old campaigns that were not set up properly, without losing campaigns that are working.
  • ​​​The decision framework we use to rapidly scale up, scale back, and/or sharpen campaigns.
  • ​How to utilize the 3 types of FREE Amazon advertising traffic you’re entitled to.
  • ​How to use Amazon posts to drive no-cost traffic to your listing(s), and how to poach “Amazon post” placements on other sellers' listings.
  • ​How to utilize all 3 types of free Amazon advertising traffic.
  • ​​How to use our Self-Targeted Product Placement Retargeting Hack (STPP Campaigns) to convert shoppers who click off your listing(s).
  • ​​​How to calculate and increase the LTV (Lifetime value) of your customers, and build recurring revenue streams by engaging your recent, repeat, and high-spend customers through Amazon Tailored Audiences and other tools.
  • ​​How to optimize your PPC campaigns with over 390+ million high-quality Shutterstock images for FREE.
  • ​​​Our TOS Compliant Hack for getting customer details from 20% to 30% of your Amazon customer base.

GIVEAWAY

Our Insanely Detailed 2025 Amazon Product Lifecycle Infographic
(With Inflection Points)

26TH OF SEPTEMBER: 0% ACoS PPC & THE PPC TRAFFIC MAXIMIZATION FRAMEWORK

You‘ve understood our PPC Game Theory Framework. You know how to set up your PPC campaigns for success. You’re ready to interpret all your campaign data, and you’ve even picked up some of the best hacks we use to re-engage shoppers and generate FREE traffic. What next? Well, you’ve got to maximize the effectiveness of all the Organic and Paid PPC traffic you send to your listings and turn every click you get into a confirmed sale that skyrockets your conversion rate and boosts your rank. You’ve also got to leverage the 0% ACoS placements available on Amazon to drive down your costs and increase your profitability.

That is why on the 5th and final day of our Profitable PPC Challenge we’ll teach you:
  • The 5 types of 0% ACoS placements on Amazon and how to utilize each of them (yes 0% ACoS ie. FREE)
  • How to gain access to little-known badges (there are over 12 of them) that you can apply to your listing(s) thumbnail to make it more eye-catching on search results pages.
  • How to maximize the clickthrough rate of your listing(s) thumbnail image so that your ads get clicked more frequently.
  • How to increase the size of your listing(s) thumbnail image on mobile by up to 1.6x using a combination of techniques.
  • ​How to alter your listing(s) title and main image to win clicks 2x more frequently.
  • ​How to use our "Traffic Relevance Flywheel" strategy to make your PPC impressions more and more hyper relevant with each passing week, using a combination of our Listing Content formulas and PPC protocols.
  • ​How to create visually stunning and high-impact Enhanced Brand Content/A+ Content that acts as a shield on your listing(s) against competitor ad placements and boosts your listing(s) visibility and conversion rate.

GIVEAWAY

Our Ultimate CTR Maximization Guide

DANG, THAT’S REALLY A LOT OF VALUE!

I honestly can’t believe I’m giving all of this away for $27…
Hopefully you take full advantage of this opportunity while it lasts and apply for this EPIC Challenge.

NOT CONVINCED?
HERE’S MORE PROOF THAT PPC IS NOT JUST OUR SIDE HUSTLE,
AND THAT WE’RE REALLY IN THE BUSINESS OF IMPACTING LIVES.

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Manuel Jimenez | IPlann

"Sophie Society offered a large variety of support in many aspects of my business along with answering my questions and giving me personal guidance about specific steps to take in my business that I was not sure about. For me, one of the most convenient parts about working with Sophie Society is that they are a one stop shop."

Before:  3,865 Sessions per month
After 60 Days:  8,016 Sessions per month

AS AN AGENCY WE’VE SCALED OVER 800 BRANDS, 
WE’VE OPTIMIZED MORE THAN 3000 LISTINGS, 
WE’VE LAUNCHED OVER 2000 PRODUCTS, 
AND TRANSFORMED 650 LIVES WITH OUR CHALLENGES ALONE.

AND WE DON’T PLAN ON STOPPING ANYTIME SOON.

HOPEFULLY BY THE END OF THIS CHALLENGE YOURS WILL CHANGE TOO…

ALRIGHT. ALRIGHT. YOU’VE HEARD FROM ME. 
YOU’VE EVEN HEARD FROM ALL OUR HAPPY CUSTOMERS. 

NOW, LET ME INTRODUCE MY TEAM OF LEGENDS:

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Mike Gabriel | SENIOR PPC STRATEGIST

Much like the renowned Scottish King, Robert the Bruce, who dominated the island of Britain and put his kingdom on the map, Mike has dominated several keywords on Amazon and placed many of our clientele's products strategically on the 1st page, so they always win the click. He's one of the most ambitious, tenacious, and charismatic PPC tacticians we have at Sophie Society, with over 8 years of experience scaling his own brand, many internationally recognized brands, and countless Amazon Startups. And when he's not beating the odds and generating millions in Ad revenue for all the brands under his pod, he enjoys venturing off the beaten path, exploring the backroads of Europe, entertaining crowds with his lute, and even dabbles in analog photography.

YES, THESE FOLKS ARE LEGENDS.
AND WORKING WITH LEGENDS
HAS SOME PRETTY NEAT BENEFITS.

WE'VE HAD STORIES ABOUT US, OUR OPTIMIZATION FORMULAS, PPC FRAMEWORK, AND HACKS SHARED ON THE MOST INFLUENTIAL PLATFORMS IN THE AMZ COMMUNITY:

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WE GET FAN MAIL EVERYDAY (EVEN WEEKENDS):

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AND WE’VE EVEN BEEN INVITED TO PRESENT OUR STRATEGIES AND HACKS TO CROWDS OF FBA SELLERS AT THE MOST PRESTIGIOUS E-COM EVENTS IN ALL THE LANDS:

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WE’RE TRULY ONE OF THE BEST AMAZON PPC AGENCIES IN THE BUSINESS AND IF YOU ACCEPT OUR PROFITABLE PPC CHALLENGE, WE’RE CONFIDENT YOU’LL BECOME ONE OF THE BEST SELLERS IN YOUR CATEGORY TOO.

GOSH. I FEEL SO PROUD. MY TEAM OF LEGENDS ARE GREAT.

BUT YOU KNOW WHAT -- FACTS ARE IMPORTANT TOO...

HERE ARE SOME YOU SHOULD KNOW BEFORE ACCEPTING THIS CHALLENGE:

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The Profitable PPC Challenge is an Exclusive Application only 5 DAY online coaching event that brings together the Amazon industry's finest PPC experts, Brand strategists, and Conversion Rate and Click-through Rate Optimization specialists to help YOU radically cut down your learning curve, master the intricacies of Amazon advertising, and boost the ranking, sales, and profitability of your product(s).

The challenge will be hosted on Zoom, from the 22nd to the 26th of September 2025, with live training sessions from 12 Noon to 1.15 PM Eastern US Time and optional Mastermind (Q&A) sessions from 1.30 PM to 2.45 PM Eastern US Time.

To qualify for and wholly participate in our Profitable PPC Challenge, you must fill out the application form above and be an active registered seller on Amazon, an employee of a brand, and/or have a product you plan to launch on Amazon soon.

PPC Experts and freelancers are welcome to join too. However, perks and participation will be limited. If you're a Freelancer and/or PPC expert you will only be granted access to our Live training sessions, PPC Playbook, templates and guides, and action plans. You will not be granted access to our Private community, PPC Coaches, Mentors, or the live Q&A sessions.

At this time agencies are not permitted into our challenge at this time. All Amazon releated agency applications will be rejected and refunded.

Applying for our Profitable PPC challenge is quick and simple

STEP 1: Fill out our application form here.

STEP 2: Pay for your seat.

If you are qualified you will be redirected to a special payment page with our offer of $27 per seat, and can pay for your seat via Debit Card or Credit Card, securely on that page.

STEP 3: Get Ready for the Challenge!

After your payment is processed and received, we'll send you a confirmation email and redirect you to a "Confirmation" page containing our event details and next steps.

Our standard price per seat is $597, but we have a special deal just for you. By completing the application form above, you secure a seat at our Profitable PPC Challenge for an exclusive rate of $27/only.

That's right from now until the 17th of March, we're offering YOU an incredible $550 discount to secure your seat at our September 2025 PPC Challenge. Don't miss this opportunity to save big!

After you complete our Profitable PPC Challenge, you'll be able to re-prioritize your ad spend more efficiently and lower your PPC costs, boost your sales by 300-400% (with our never seen before PPC hacks) and increase your profits, and build an Amazon business that's constantly scaling.

You'll also learn how to increase the visibility of your product(s) on Amazon, how to rank higher on keywords, how to gain product reviews faster, and finally, how to properly optimize your listing(s) to boost their conversion rate and click-through rate by double digits.

Yes, there is tremendous value on offer. In fact, just one of our PPC hacks (i.e. our Self Targeted Product Placement Retargeting hack) can pay off the cost of this challenge 100 to 1000 times over!

Yes and Yes - the PPC, conversion optimization, and click through rate maximization strategies and hacks we'll teach you in this challenge are universal and apply to every niche and every marketplace. From baby products to supplements to clothing, you name it!

Yes, when you launch a product you're essentially running ranking campaigns for your most important keywords similar to when you're scaling.

Yes, during the live training sessions, we'll teach you how to use Sponsored Products, Sponsored Brands, and Sponsored Display Ad types to scale your campaigns. You can even ask us specific questions you have during the mastermind (Q&A) sessions and our panel of experts will address them for you.

You won't be assigned to a dedicated mentor, but you will interact with mentors in group settings. You will be assigned to a coach, however, who will hold you accountable to implement what you learn in this challenge, and ensure you get the support and resources you need to achieve your goals.

OK. IT’S OFFICIAL.

The gauntlet has been thrown.
You have been challenged.
Accept our PPC Challenge now,
or history will not remember you.
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